ROI-Rechner
Berechnen Sie den Return on Investment für Marketingkampagnen, Projekte oder Investitionsausgaben mit Amortisationszeit, NPV- und IRR-Analyse.
Anleitung ROI-Rechner
- Describe the investment or business decision you are evaluating — include context on why you are considering it.
- Enter the total investment cost including purchase price, setup fees, training, and any ongoing costs.
- Specify the expected return — this can be revenue increase, cost savings, time savings (valued in dollars), or other quantifiable benefits.
- Select the evaluation period and preferred ROI calculation method.
- Click 'Generate' to receive a full ROI analysis with scenario modeling and a clear recommendation.
Anwendungsfälle
Evaluate whether a marketing campaign's expected revenue justifies the ad spend
Calculate ROI on hiring a new team member based on expected output and revenue contribution
Compare software tools by total cost of ownership and productivity gains
Assess capital equipment purchases with depreciation and maintenance cost modeling
Tipps für beste Ergebnisse
- Include ALL costs — not just the purchase price. Training, implementation, maintenance, opportunity cost of employee time, and subscription renewals are frequently underestimated.
- Be conservative with return estimates — it is better to be pleasantly surprised than to approve a bad investment based on optimistic projections.
- For recurring investments (subscriptions, salaries), calculate the total cost over the full evaluation period, not just the first month.
- Compare the ROI to your company's hurdle rate or cost of capital — a 10% ROI is good unless your capital costs 12%.
Häufig gestellte Fragen
What is the difference between simple ROI and annualized ROI?
Simple ROI is total return divided by total investment as a percentage. Annualized ROI converts this to a yearly rate, making it easier to compare investments with different timeframes. A 50% return over 3 years is ~14.5% annualized.
What is NPV and when should I use it?
Net Present Value discounts future cash flows to today's value, recognizing that $1 today is worth more than $1 next year. Use NPV for multi-year investments where the timing of returns matters. A positive NPV means the investment earns more than your discount rate.
What discount rate does the NPV calculation use?
The default is 8%, which approximates the weighted average cost of capital for many businesses. If you know your company's specific cost of capital or hurdle rate, mention it in the investment details for a more accurate analysis.
Can I compare multiple investment options?
Run the calculator separately for each option with the same evaluation period. Compare the ROI percentages, payback periods, and NPV values side by side. The investment with the highest NPV is typically the best financial choice.
How do I value non-financial benefits?
Convert non-financial benefits to dollar values where possible. Time savings = hours saved x hourly rate. Customer satisfaction improvements = estimated impact on retention and lifetime value. Employee morale = reduced turnover cost. Include these estimates in the expected return field.
What is a good ROI?
It depends on the risk and alternative uses of capital. Marketing campaigns should target 300-500% ROI. Equipment purchases should exceed your cost of capital (typically 8-15%). Financial investments benchmarked against market returns (historically ~10% annually for the S&P 500).
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