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A logo for a plant-care app: a green circle with a small leaf in the center and the wordmark 'Sprout' in a thin script font below. The leaf is detailed with veins, and the green is a bright lime. Used mainly as an app icon and on a white website header.

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로고 / 브랜드

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WHAT WORKS: The leaf-in-circle is an instantly readable category cue, and the concept is on-brand for plant care. WHAT TO REFINE: 1) The detailed veins will mud up at favicon/16px — simplify to one or two strokes for scalability. 2) Bright lime can feel cheap and strains contrast on white; try a richer, slightly desaturated green. 3) Thin script wordmarks lose legibility small and at distance — pair the mark with a sturdier humanist sans. NEXT STEP: test the icon at 16, 32, and 512px before committing.

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A SaaS landing page with a busy hero (animated background, three competing CTAs), a long wall of feature text, low contrast gray-on-gray, and a footer with 40+ links. The brand aims to feel premium and trustworthy.

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웹사이트 / 앱

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OVERALL: The page undermines its 'premium, trustworthy' goal through visual noise and weak focus. KEY ISSUES: 1) An animated hero plus three CTAs creates decision paralysis — commit to one primary action. 2) Gray-on-gray text fails contrast and reads as low-effort; premium brands earn trust through clarity. 3) The feature wall buries value — break into scannable, benefit-led chunks. 4) A 40-link footer dilutes hierarchy. RECOMMENDATION: simplify the hero, fix contrast to WCAG AA, and let whitespace do the 'premium' work.

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An Instagram carousel slide for a student club event: a photo background with a semi-transparent black overlay, white headline in all caps, the date in small gray text at the bottom corner, and the club logo stretched slightly to fit.

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소셜 미디어 그래픽

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TEACHING NOTES: 1) The dark overlay on photo for text legibility is a solid technique — well applied. 2) The date is the most actionable info but it's tiny and gray; in design, importance should equal visual weight, so size it up and improve contrast. 3) A stretched logo breaks proportion — always scale uniformly (hold Shift). 4) All-caps headlines reduce readability in long lines; keep them short and punchy. LESSON: hierarchy = what readers need first, made biggest. Try a quick 'squint test' to check focus.