SaaS 랜딩 페이지의 전환 분석
페이지의 시각적 강조가 어디서 새는지에 대한 우선순위 매겨진 전환 중심 비평을 원하는 마케터.
입력 및 출력 미리보기
입력
- Design Description
- Landing page: top has a small logo left, nav links right. Hero is a centered headline (~28px), a gray subhead, and a blue 'Sign up' button the same size as a secondary 'Learn more' button beside it. Below are three equal feature cards. The testimonial and pricing are far down, and there's a second identical CTA in the footer.
- Design Type
- landing
- Analysis Focus
- conversion
출력 (발췌)
HIERARCHY ISSUES (conversion): 1) Headline at 28px is too quiet for a hero — bump to 44-56px to win the first 3 seconds. 2) Primary and secondary CTAs share weight — de-emphasize 'Learn more' (ghost/text style) so the eye commits to 'Sign up.' 3) Pricing and testimonials are below a long scroll — pull one proof point near the hero. 4) Two identical CTAs split focus; vary phrasing. PRIORITY FIX: enlarge headline + single dominant CTA. Expected lift: clearer scan path, faster decision.