마케터
5-email onboarding for a B2B SaaS
Activation sequences that hit one job per email and ladder to a real activation moment
입력 및 출력 미리보기
입력
- Product
- a SaaS analytics tool for SaaS founders
- Trial Length
- 14 days
- Primary Activation Action
- connect Stripe and see your MRR chart
출력 (발췌)
**E1 (Day 0, 10min after signup):** 'Connect Stripe in 30 seconds -> see your MRR chart' -- single CTA, no other links. **E2 (Day 1):** 'What you'll notice in your first chart' -- 3 patterns founders see in week 1. **E3 (Day 3):** 'The one metric founders ignore for too long' -- educates on net dollar retention without a sales pitch. **E4 (Day 7):** 'Founder Q&A' -- replies welcome, signed from a real human. **E5 (Day 12):** 'Your trial ends in 2 days -- here's what locks if you don't upgrade' -- specific, not threatening.
