Social Media Analytics Interpreter

Invoer

Analytics Data

Followers: 24,300 (+1.2%). Reach: 198k (-9% MoM). Engagement rate: 3.1% (down from 4.4%). Top post: Reel on '5 budgeting myths' 41k reach, 6.8% ER. Saves up 22%, shares down 14%. Story completion rate: 61%. Profile visits: 8,900, link clicks: 410.

Platform

instagram

Goal

growth

Uitvoer (fragment)

Your follower count is flat, but the real story is in the mix shift: reach dropped 9% yet saves jumped 22%, which means Instagram is favoring your educational Reels over your feed posts. The budgeting-myths Reel did 13x your account average. Translation: the algorithm is telling you to make more short, save-worthy explainers. Cut the static carousels that are dragging engagement down, and post 3 Reels in this format next week to test whether reach recovers.

Invoer

Analytics Data

Impressions: 52k (+18%). Engagement rate: 2.9%. Followers: 3,400 (+140). Top post: founder story carousel, 14k impressions, 5.1% ER, 38 comments. Worst: product announcement, 0.6% ER. Click-through to site: 220. Avg comments per post: 9.

Platform

linkedin

Goal

leads

Uitvoer (fragment)

Impressions are up 18%, but the signal that matters for leads is the gap between your founder story (5.1% engagement, 38 comments) and your product announcement (0.6%). Personal narrative is doing all the work; promotional posts are dead weight. To drive leads, anchor each week on one founder or customer story that ends with a soft problem-statement, then put the offer in the comments. Your 220 site clicks should comfortably double if you shift 70% of posts to this format.

Invoer

Analytics Data

Views last 28 days: 1.4M. Followers: 18,200 (+3,100). Avg watch time: 7.2s of 22s videos. Top video: 'I read 50 books in a year' 620k views, 9% to profile. For You traffic: 88%. Comments: 4,200. Like rate: 6.4%.

Platform

tiktok

Goal

growth

Uitvoer (fragment)

1.4M views and +3,100 followers is healthy, but your average watch time of 7.2 seconds on 22-second videos is the ceiling holding you back. Viewers are bailing right after the hook. The '50 books' video that hit 620k kept people because it front-loaded the payoff. Your move: shorten videos to 12-15 seconds, restate the value at the 6-second mark, and add a pattern interrupt. The 88% For You reliance is good, it means the algorithm likes you and rewards better retention fast.