Gerador de Brief de Design

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Project Description

Redesign a dated dental clinic website. Goals: more online bookings, mobile-first, and a calmer, more trustworthy feel that reduces patient anxiety. Inspiration: clean health-tech sites.

Design Type

website

Target Audience

local families and anxious patients, 25-55

Brand Guidelines Summary

colors: soft teal + warm white, font: Inter, tone: reassuring and professional

Deliverables

homepage, services page, booking flow, about/team page, mobile versions

Saída (trecho)

PROJECT: Anxiety-reducing dental site redesign. OBJECTIVE: increase online bookings (primary KPI: booking conversion). AUDIENCE: anxious local patients — design must lower friction and signal warmth. TONE & VISUALS: soft teal/warm white, Inter, generous whitespace, real team photos over stock. SCOPE: homepage, services, booking flow, team page, all mobile-first. SUCCESS METRICS: booking CTR, mobile bounce, time-to-book. CONSTRAINTS: ADA color contrast, fast load on 4G. NEXT: wireframes → visual design → handoff.

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Project Description

Create a brand identity for a coffee subscription startup that ships rare single-origin beans monthly. We want it to feel discovery-led and premium but not pretentious.

Design Type

branding

Target Audience

curious home-brewing enthusiasts, 28-45

Brand Guidelines Summary

no existing guidelines — open canvas

Deliverables

logo, color system, packaging direction, social templates

Saída (trecho)

PROJECT: Brand identity for a single-origin coffee subscription. POSITIONING: 'a passport for your palate' — discovery-led, premium, approachable. AUDIENCE: home-brewing explorers who love a story behind the bean. DELIVERABLES: logo + lockups, color system, packaging direction, social templates. MOOD: tactile, editorial, world-map cues; avoid hipster cliches. SUCCESS: instant shelf/feed recognition + clear monthly 'unboxing' ritual. CONSTRAINTS: scales to kraft bags and small avatars. PHASES: discovery → identity → packaging → toolkit.

Entrada

Project Description

Design the core screens for a strength-training tracking app. Users log workouts mid-session, so speed and one-handed use matter. Inspiration: clean, data-forward but motivating.

Design Type

app

Target Audience

intermediate gym-goers, 20-40, log mid-workout

Brand Guidelines Summary

colors: charcoal + electric orange, font: Inter, tone: motivating and no-nonsense

Deliverables

workout-logging screen, history/progress charts, onboarding, settings

Saída (trecho)

PROJECT: Strength-training tracker — core app screens. PRIMARY GOAL: log a set in under 3 seconds, one-handed, mid-workout. AUDIENCE: intermediate lifters who hate fiddly UI. DELIVERABLES: logging screen, progress charts, onboarding, settings. UX PRINCIPLES: thumb-zone controls, big tap targets, minimal typing (steppers/last-value defaults). VISUAL: charcoal + electric orange, Inter, data-forward but motivating. SUCCESS: time-to-log, weekly active loggers. CONSTRAINTS: usable with sweaty hands, dark gym lighting.