Website redesign brief for a dental clinic
Freelance designers who need a structured, client-ready brief that pins down goals and deliverables fast.
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Indata
- Project Description
- Redesign a dated dental clinic website. Goals: more online bookings, mobile-first, and a calmer, more trustworthy feel that reduces patient anxiety. Inspiration: clean health-tech sites.
- Design Type
- website
- Target Audience
- local families and anxious patients, 25-55
- Brand Guidelines Summary
- colors: soft teal + warm white, font: Inter, tone: reassuring and professional
- Deliverables
- homepage, services page, booking flow, about/team page, mobile versions
Utdata (utdrag)
PROJECT: Anxiety-reducing dental site redesign. OBJECTIVE: increase online bookings (primary KPI: booking conversion). AUDIENCE: anxious local patients — design must lower friction and signal warmth. TONE & VISUALS: soft teal/warm white, Inter, generous whitespace, real team photos over stock. SCOPE: homepage, services, booking flow, team page, all mobile-first. SUCCESS METRICS: booking CTR, mobile bounce, time-to-book. CONSTRAINTS: ADA color contrast, fast load on 4G. NEXT: wireframes → visual design → handoff.