Instagram Reel Manusförfattare

Indata

Topic

3 common skincare mistakes that are making your acne worse. Target audience: women 18-30 who struggle with hormonal acne.

Reel Style

talking-head

Duration

60s

Hook Type

myth

Utdata (utdrag)

[0-3s HOOK — to camera] If you have hormonal acne, you're probably doing these 3 things that make it WORSE.

[3-18s] Mistake 1: Over-washing. Stripping your skin 4x a day triggers more oil, not less. Twice is plenty.

[18-35s] Mistake 2: Skipping moisturizer because you're 'oily'. Dehydrated skin overcompensates — moisturize.

[35-52s] Mistake 3: Switching products every week. Actives need 6-8 weeks to work.

[52-60s CTA] Save this and check your routine. Follow for the products I actually trust.

Indata

Topic

4 free apps that helped me save my first $1,000 as a broke student. Target audience: college students learning to budget.

Reel Style

listicle

Duration

30s

Hook Type

result

Utdata (utdrag)

[0-3s HOOK] I saved my first $1,000 as a broke student using 4 free apps.

[3-10s] 1. A budgeting app that auto-categorizes every dollar — instant reality check.

[10-18s] 2. A round-up app that saves spare change automatically. Painless.

[18-25s] 3. A bill-negotiation app that lowered my phone bill.

[25-30s] 4. A free investing app for the leftovers. Save this list 📌

Indata

Topic

How to write a hook that stops the scroll in 3 seconds. Target audience: small business owners and creators learning social media.

Reel Style

tutorial

Duration

60s

Hook Type

secret

Utdata (utdrag)

[0-3s HOOK] The secret to a scroll-stopping hook isn't being loud — it's being specific.

[3-20s] Step 1: Open with a number or a stakes statement. 'I lost $4,000 testing this so you don't have to.'

[20-38s] Step 2: Create an open loop — tease the payoff without giving it away.

[38-52s] Step 3: Speak to ONE person, not 'you guys'. It feels personal.

[52-60s CTA] Try one of these on your next post. Follow for the full hook framework.