Petites entreprises
Brand story for a sustainability startup using the hero's journey
Founders who want their brand or investor story mapped onto a proven narrative arc instead of a flat pitch.
Voir l’aperçu de l’entrée et de la sortie
Entrée
- Story Context
- We're a startup that turns coffee grounds from cafes into compostable packaging. We want our 'about' page and investor narrative to feel like a mission, not a pitch.
- Framework Type
- hero-journey
- Audience
- investors and early customers
- Purpose
- marketing
Sortie (extrait)
ORDINARY WORLD: Cafes dump tons of spent grounds daily; no one questions it. CALL TO ADVENTURE: Our founder, a barista, notices the smell of waste and asks 'what if this is a resource?' THRESHOLD: First failed prototypes. ALLIES & TRIALS: A food scientist joins; the grounds finally bind. THE PRIZE: A packaging that returns to soil in 90 days. RETURN WITH THE ELIXIR: The real hero is the customer — every shipment closes the loop. Use this as your about-page spine.
