영웅의 여정을 활용한 지속가능 스타트업 브랜드 스토리
밋밋한 피치 대신 검증된 내러티브 아크에 브랜드나 투자자 스토리를 매핑하길 원하는 창업자.
입력 및 출력 미리보기
입력
- 스토리 배경
- We're a startup that turns coffee grounds from cafes into compostable packaging. We want our 'about' page and investor narrative to feel like a mission, not a pitch.
- 프레임워크
- 영웅의 여정 (12단계)
- 대상
- investors and early customers
- 목적
- 마케팅 / 브랜드
출력 (발췌)
ORDINARY WORLD: Cafes dump tons of spent grounds daily; no one questions it. CALL TO ADVENTURE: Our founder, a barista, notices the smell of waste and asks 'what if this is a resource?' THRESHOLD: First failed prototypes. ALLIES & TRIALS: A food scientist joins; the grounds finally bind. THE PRIZE: A packaging that returns to soil in 90 days. RETURN WITH THE ELIXIR: The real hero is the customer — every shipment closes the loop. Use this as your about-page spine.