Créateur de Fils Twitter

Entrée

Topic

10 psychology principles every marketer should know, with real-world examples of brands using them effectively.

Thread Length

10

Style

educational

Include Hook

curiosity

Sortie (extrait)

10 psychology principles that quietly control every purchase you make (and how to use them ethically): 🧵

1/ Anchoring. The first price you see frames every price after it. That's why menus list a $120 steak — to make the $45 one feel reasonable.

2/ Social proof. 'Best seller' tags lift conversions because we copy the crowd when unsure.

3/ Loss aversion. 'Don't miss out' beats 'get this' — losing hurts ~2x more than gaining feels good...

Entrée

Topic

How I went from charging $25/hour to $150/hour as a freelance designer in 18 months, and the mindset shifts that made it possible.

Thread Length

7

Style

story

Include Hook

story-open

Sortie (extrait)

18 months ago I was charging $25/hour and constantly broke. Today I charge $150/hour and turn down work. Here's exactly what changed: 🧵

1/ It started with a client who said, 'You're too cheap to be good.' That stung — but he was right.

2/ The first shift: I stopped selling hours and started selling outcomes. Clients don't want a logo. They want to look credible.

3/ The second shift: I raised prices on every NEW client by 20% until people pushed back...

Entrée

Topic

Why most developers over-engineer their side projects and never ship, and a simpler approach that actually gets things launched.

Thread Length

5

Style

hot-take

Include Hook

bold-claim

Sortie (extrait)

Your side project doesn't need microservices. It needs to ship. 🧵

1/ Hot take: 90% of dead side projects died in the architecture phase, not the market. You spent three weekends choosing a database for an app with zero users.

2/ The brutal truth: nobody cares about your stack. They care whether the thing solves their problem.

3/ Ship the boring version. SQLite + a monolith + one server. You can refactor when you have the luxury of users...