Создатель Твиттер-нитей

Ввод

Тема треда

10 psychology principles every marketer should know, with real-world examples of brands using them effectively.

Длина треда

10 твитов (подробно)

Стиль треда

Образовательный / информативный

Стиль зацепки

Информационный пробел (любопытство)

Вывод (фрагмент)

10 psychology principles that quietly control every purchase you make (and how to use them ethically): 🧵

1/ Anchoring. The first price you see frames every price after it. That's why menus list a $120 steak — to make the $45 one feel reasonable.

2/ Social proof. 'Best seller' tags lift conversions because we copy the crowd when unsure.

3/ Loss aversion. 'Don't miss out' beats 'get this' — losing hurts ~2x more than gaining feels good...

Ввод

Тема треда

How I went from charging $25/hour to $150/hour as a freelance designer in 18 months, and the mindset shifts that made it possible.

Длина треда

7 твитов (Стандарт)

Стиль треда

Сторителлинг / повествование

Стиль зацепки

История в начале

Вывод (фрагмент)

18 months ago I was charging $25/hour and constantly broke. Today I charge $150/hour and turn down work. Here's exactly what changed: 🧵

1/ It started with a client who said, 'You're too cheap to be good.' That stung — but he was right.

2/ The first shift: I stopped selling hours and started selling outcomes. Clients don't want a logo. They want to look credible.

3/ The second shift: I raised prices on every NEW client by 20% until people pushed back...

Ввод

Тема треда

Why most developers over-engineer their side projects and never ship, and a simpler approach that actually gets things launched.

Длина треда

5 твитов (быстрая ветка)

Стиль треда

Острое мнение / Против течения

Стиль зацепки

Смелое утверждение

Вывод (фрагмент)

Your side project doesn't need microservices. It needs to ship. 🧵

1/ Hot take: 90% of dead side projects died in the architecture phase, not the market. You spent three weekends choosing a database for an app with zero users.

2/ The brutal truth: nobody cares about your stack. They care whether the thing solves their problem.

3/ Ship the boring version. SQLite + a monolith + one server. You can refactor when you have the luxury of users...