Flerkanalig lanseringskampanj för en miljövänlig vattenflaska
Marknadsförare som behöver ett sammanhängande, kanalöverskridande kampanjkoncept med en minnesvärd krok och tydliga KPI:er.
Visa förhandsvisning av in- och utdata
Indata
- Varumärke / produkt
- A self-cleaning, insulated water bottle made from recycled ocean plastic. Keeps drinks cold 24h, uses UV-C to kill bacteria, and each bottle funds removal of one pound of ocean waste.
- Kampanjmål
- launch awareness for a new product
- Målgrupp
- eco-conscious millennials and Gen Z, 22-38, active and urban
- Primära kanaler
- Multikanal (allt)
- Budgetnivå
- Medium (10K $ - 50K $)
Utdata (utdrag)
BIG IDEA: 'Drink, and the ocean drinks back.' Each bottle's serial number links to a live map of the exact stretch of coastline it cleaned. SOCIAL: UGC challenge #MyPoundBack with creators showing their cleanup map. OOH: transit posters that look like trash until you scan them — AR reveals a clean beach. EMAIL: onboarding sequence framing the buyer as 'cleanup crew #X.' KPI focus: scans, hashtag reach, and trial-to-repeat purchase.