एक इको वॉटर बॉटल के लिए मल्टी-चैनल लॉन्च अभियान
वे मार्केटर्स जिन्हें एक यादगार हुक और स्पष्ट KPIs के साथ एक सुसंगत, चैनलों में फैला अभियान कॉन्सेप्ट चाहिए।
इनपुट और आउटपुट का पूर्वावलोकन देखें
इनपुट
- ब्रांड / उत्पाद
- A self-cleaning, insulated water bottle made from recycled ocean plastic. Keeps drinks cold 24h, uses UV-C to kill bacteria, and each bottle funds removal of one pound of ocean waste.
- अभियान उद्देश्य
- launch awareness for a new product
- लक्षित दर्शक
- eco-conscious millennials and Gen Z, 22-38, active and urban
- प्राथमिक चैनल
- बहु-चैनल (सभी)
- बजट स्तर
- मध्यम ($10K-$50K)
आउटपुट (अंश)
BIG IDEA: 'Drink, and the ocean drinks back.' Each bottle's serial number links to a live map of the exact stretch of coastline it cleaned. SOCIAL: UGC challenge #MyPoundBack with creators showing their cleanup map. OOH: transit posters that look like trash until you scan them — AR reveals a clean beach. EMAIL: onboarding sequence framing the buyer as 'cleanup crew #X.' KPI focus: scans, hashtag reach, and trial-to-repeat purchase.