Ürün Lansmanı Kontrol Listesi Üretici

Girdi

Product Info

Launching a new AI summarization feature inside an existing B2B project-management SaaS. Target audience is existing power users plus prospects evaluating us against competitors. Key differentiator is summaries that cite source tasks. Dependency: feature flag rollout from engineering.

Launch Type

Feature Update

Timeline

1 Month

Market

B2B

Channels

Digital Only

Çıktı (alıntı)

Feature Launch Checklist — AI Summaries (4 weeks). Week 1: lock messaging around 'cited summaries,' finalize feature-flag rollout plan with eng, draft in-app announcement. Week 2: record demo video, write help-center docs, brief sales + support on objection handling. Week 3: enable beta cohort, collect testimonials, prep email + LinkedIn sequence. Week 4: full flag enablement, send launch email, publish blog, monitor adoption + tickets. Post-launch: 7-day metrics review.

Girdi

Product Info

Launching a refillable stainless-steel cleaning-spray system direct to consumers. Eco-conscious positioning, premium price point. Target is sustainability-minded households. Constraints: limited first production run of 2,000 units and a single 3PL fulfillment partner.

Launch Type

Physical Product

Timeline

3 Months

Market

B2C

Channels

Omnichannel

Çıktı (alıntı)

Launch Checklist — Refillable Spray System (3 months). Month 1: finalize packaging + sustainability claims (verify before printing), confirm 3PL SLAs, set up Shopify + inventory sync for 2,000 units. Month 2: build pre-order waitlist, seed eco influencers, prep retail line sheet for stockists, photography + UGC plan. Month 3: open pre-orders, launch paid social + email, brief 3PL on peak, set low-stock alerts. Risk: protect against overselling the limited run.

Girdi

Product Info

Launching a closed beta of a new CLI tool that auto-generates API client SDKs. Audience is backend developers at startups. Goal is structured feedback and bug reports before GA. Dependency: invite system and feedback channel must be ready.

Launch Type

Beta

Timeline

2 Weeks

Market

B2B

Channels

Digital Only

Çıktı (alıntı)

Beta Launch Checklist — SDK Generator CLI (2 weeks). Days 1–3: finalize invite codes, set up Discord feedback channel + bug-report template, write a 5-minute quickstart. Days 4–7: onboard 25 hand-picked backend devs, confirm telemetry/opt-in, monitor first installs. Days 8–11: hold a live office-hours session, triage issues into a public roadmap. Days 12–14: collect NPS + testimonials, define GA exit criteria. Success metric: 70% of testers generate at least one SDK.