营销人员
第四季度品牌战役简报
在代理机构开始计时之前，让创意、品牌和媒介达成一致的一页式简报
查看输入和输出预览
输入
- 项目描述
- lift unaided brand awareness 8pts in 18-34 segment. 1 hero film, 6 social cutdowns, 3 OOH.
输出（节选）
## Campaign: 'The Long Way Home' **One-line:** A film about why doing it the slow way is sometimes the fastest way to feel something. **Audience:** 18-34 urban creatives who are over-served on hustle content and under-served on permission to rest. **Insight:** This cohort doesn't want another life hack -- they want absolution. **Tone:** unhurried, cinematic, low-VO. **Must-do:** end card with the product, no celebrity. **Must-not-do:** don't say 'authentic', don't show a phone screen. **Mandatories:** brand colours appear only in the end card.
