마케터
Q4 브랜드 캠페인 브리프
에이전시가 작업을 시작하기 전 크리에이티브, 브랜드, 미디어를 정렬하는 한 페이지 브리프
입력 및 출력 미리보기
입력
- 프로젝트 설명
- lift unaided brand awareness 8pts in 18-34 segment. 1 hero film, 6 social cutdowns, 3 OOH.
출력 (발췌)
## Campaign: 'The Long Way Home' **One-line:** A film about why doing it the slow way is sometimes the fastest way to feel something. **Audience:** 18-34 urban creatives who are over-served on hustle content and under-served on permission to rest. **Insight:** This cohort doesn't want another life hack -- they want absolution. **Tone:** unhurried, cinematic, low-VO. **Must-do:** end card with the product, no celebrity. **Must-not-do:** don't say 'authentic', don't show a phone screen. **Mandatories:** brand colours appear only in the end card.
