Generátor směrnic značky

Vstup

Brand Description

An apparel startup making durable, ethically produced basics designed to last years, not seasons. We're anti-fast-fashion and value transparency about where and how things are made.

Brand Name

Everwear

Brand Values

durability, transparency, simplicity, fairness

Target Audience

conscious consumers, 25-45, who buy less but better

Existing Elements

logo colors: #2F3E34 (forest) + #E8E1D4 (oat), font: Inter

Výstup (úryvek)

EVERWEAR BRAND GUIDELINES. MISSION: Make clothes worth keeping. VOICE: honest, plainspoken, never preachy — "we tell you the real cost." COLOR: Forest #2F3E34 (primary), Oat #E8E1D4 (ground), with a charcoal for text. TYPOGRAPHY: Inter throughout — Medium for headlines, Regular for body, generous spacing. LOGO USAGE: clear space = cap height all around; never on busy photos. TONE DO/DON'T: do say 'made to last'; don't greenwash with vague 'eco' claims. IMAGERY: real garments, real wear, real factories.

Vstup

Brand Description

A company building open-source-friendly CI/CD tooling for engineering teams. We value clarity, speed, and respect for developers' time. The brand should feel technical but human.

Brand Name

Shipyard

Brand Values

clarity, speed, openness, craftsmanship

Target Audience

DevOps engineers and platform teams at scaling startups

Existing Elements

colors: #0F172A (slate) + #38BDF8 (sky), font: IBM Plex

Výstup (úryvek)

SHIPYARD BRAND GUIDELINES. POSITIONING: tooling that respects an engineer's time. VOICE: precise, jargon-fluent, zero fluff — explain, don't sell. COLOR: Slate #0F172A (base), Sky #38BDF8 (accent/links/CTAs), with success-green and warn-amber for state. TYPE: IBM Plex Sans for UI/marketing, IBM Plex Mono for code and CLI examples. CODE BLOCKS are a brand element — style them deliberately. DO: show real terminal output. DON'T: use stock 'business handshake' imagery. ICONOGRAPHY: 2px stroke, geometric, no gradients.

Vstup

Brand Description

A boutique wedding and event planning studio specializing in intimate, elegant celebrations. The experience is white-glove, calm, and deeply personal.

Brand Name

Favour & Fern

Brand Values

elegance, warmth, attention to detail, calm

Target Audience

engaged couples planning intimate, refined weddings

Existing Elements

colors: blush #E7C9C2 + deep green #2C3A2E, font: Cormorant + Inter

Výstup (úryvek)

FAVOUR & FERN BRAND GUIDELINES. ESSENCE: calm elegance, personally yours. VOICE: warm, gracious, unhurried — like a trusted friend with impeccable taste. COLOR: Blush #E7C9C2 (soft primary), Deep Green #2C3A2E (anchor), ivory neutral. TYPOGRAPHY: Cormorant for elegant display headlines, Inter for clean body and forms. LOGO: airy clear space, never stretched, pairs with a delicate fern mark. IMAGERY: natural light, candid emotion, fine textures (linen, paper, foliage). DO: speak to the couple by name; DON'T: use loud, saturated stock photos.