브랜드 가이드라인 생성기

입력

브랜드 설명

An apparel startup making durable, ethically produced basics designed to last years, not seasons. We're anti-fast-fashion and value transparency about where and how things are made.

브랜드 이름

Everwear

핵심 가치

durability, transparency, simplicity, fairness

대상 고객

conscious consumers, 25-45, who buy less but better

기존 브랜드 요소

logo colors: #2F3E34 (forest) + #E8E1D4 (oat), font: Inter

출력 (발췌)

EVERWEAR BRAND GUIDELINES. MISSION: Make clothes worth keeping. VOICE: honest, plainspoken, never preachy — "we tell you the real cost." COLOR: Forest #2F3E34 (primary), Oat #E8E1D4 (ground), with a charcoal for text. TYPOGRAPHY: Inter throughout — Medium for headlines, Regular for body, generous spacing. LOGO USAGE: clear space = cap height all around; never on busy photos. TONE DO/DON'T: do say 'made to last'; don't greenwash with vague 'eco' claims. IMAGERY: real garments, real wear, real factories.

입력

브랜드 설명

A company building open-source-friendly CI/CD tooling for engineering teams. We value clarity, speed, and respect for developers' time. The brand should feel technical but human.

브랜드 이름

Shipyard

핵심 가치

clarity, speed, openness, craftsmanship

대상 고객

DevOps engineers and platform teams at scaling startups

기존 브랜드 요소

colors: #0F172A (slate) + #38BDF8 (sky), font: IBM Plex

출력 (발췌)

SHIPYARD BRAND GUIDELINES. POSITIONING: tooling that respects an engineer's time. VOICE: precise, jargon-fluent, zero fluff — explain, don't sell. COLOR: Slate #0F172A (base), Sky #38BDF8 (accent/links/CTAs), with success-green and warn-amber for state. TYPE: IBM Plex Sans for UI/marketing, IBM Plex Mono for code and CLI examples. CODE BLOCKS are a brand element — style them deliberately. DO: show real terminal output. DON'T: use stock 'business handshake' imagery. ICONOGRAPHY: 2px stroke, geometric, no gradients.

입력

브랜드 설명

A boutique wedding and event planning studio specializing in intimate, elegant celebrations. The experience is white-glove, calm, and deeply personal.

브랜드 이름

Favour & Fern

핵심 가치

elegance, warmth, attention to detail, calm

대상 고객

engaged couples planning intimate, refined weddings

기존 브랜드 요소

colors: blush #E7C9C2 + deep green #2C3A2E, font: Cormorant + Inter

출력 (발췌)

FAVOUR & FERN BRAND GUIDELINES. ESSENCE: calm elegance, personally yours. VOICE: warm, gracious, unhurried — like a trusted friend with impeccable taste. COLOR: Blush #E7C9C2 (soft primary), Deep Green #2C3A2E (anchor), ivory neutral. TYPOGRAPHY: Cormorant for elegant display headlines, Inter for clean body and forms. LOGO: airy clear space, never stretched, pairs with a delicate fern mark. IMAGERY: natural light, candid emotion, fine textures (linen, paper, foliage). DO: speak to the couple by name; DON'T: use loud, saturated stock photos.