ROI on a marketing automation platform
Marketers justify a software purchase to leadership with a defensible ROI and payback period.
Vorschau von Eingabe und Ausgabe anzeigen
Eingabe
- Investment Info
- Considering a $15,000 marketing automation platform (annual). Expected to save 20 hours/week of manual work ($50/hr) and increase lead conversion by 15%. Current monthly revenue from leads is $40K.
- Investment Amount
- 15000
- Expected Return
- $5,000/month savings plus ~$6,000/month added revenue
- Time Period
- 1-year
- Roi Type
- simple
Ausgabe (Auszug)
ROI Analysis — 12 months. Investment: $15,000. Returns: time savings 20 hrs/wk × $50 × ~52 wks = $52,000/yr; conversion lift 15% on $40K/mo lead revenue ≈ $6,000/mo × 12 = $72,000/yr. Total annual benefit ≈ $124,000. Net gain $109,000. Simple ROI = ($124,000 − $15,000) / $15,000 = 727%. Payback period ≈ 1.5 months. Verdict: strongly positive; primary risk is realizing the full 15% conversion lift — model a conservative 7% case at 360% ROI.