마케터
Brief for a Q4 brand campaign
One-page brief that aligns creative, brand, and media before the agency starts the clock
입력 및 출력 미리보기
입력
- Campaign Goal
- lift unaided brand awareness 8pts in 18-34 segment
- Deliverables
- 1 hero film, 6 social cutdowns, 3 OOH
- Budget Usd
- 350000
- Deadline
- Q4 launch
출력 (발췌)
## Campaign: 'The Long Way Home' **One-line:** A film about why doing it the slow way is sometimes the fastest way to feel something. **Audience:** 18-34 urban creatives who are over-served on hustle content and under-served on permission to rest. **Insight:** This cohort doesn't want another life hack -- they want absolution. **Tone:** unhurried, cinematic, low-VO. **Must-do:** end card with the product, no celebrity. **Must-not-do:** don't say 'authentic', don't show a phone screen. **Mandatories:** brand colours appear only in the end card.
