Lead-gen strategy for a B2B SaaS startup
Marketers benefit by turning a vague growth goal into a phased, budget-aware action plan.
Vorschau von Eingabe und Ausgabe anzeigen
Eingabe
- Business Description
- We're a 2-year-old B2B SaaS selling an AI meeting-notes tool for sales teams. ~$30K MRR, team of 8, currently relying on founder-led LinkedIn posts and a small Google Ads budget. We have a free tier but conversion to paid is low.
- Goal
- leads
- Budget Range
- small
- Timeline
- 90
- Target Market
- Sales teams at B2B companies with 20-200 employees
Ausgabe (Auszug)
90-Day Lead Generation Strategy Days 1-30 (Foundation): Sharpen the free-to-paid path first — a low conversion rate caps every channel's ROI. Add an in-product upgrade nudge after the 5th meeting recorded. Launch a comparison landing page targeting 'Gong alternative' style keywords. Days 31-60 (Channels): Double down on LinkedIn — turn the founder's best posts into a documented content engine, 3x/week. Reallocate Google Ads to high-intent bottom-funnel terms only. Days 61-90 (Scale)...