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Plan a Campaign

From brief to multi-channel calendar in one session

📣 AI Tools for Marketers

📋4 steps

⏱~25 min

✓Free to start

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What you'll get

A campaign brief, content calendar, channel-specific drafts (blog, email, social), and KPIs to track.

See an example finished result

Campaign Brief — "BrightPath Spring Launch"

Objective: Drive sign-ups for BrightPath (a hypothetical budgeting app) ahead of its spring feature release, targeting a measurable lift in trial starts.

Audience: Budget-conscious professionals aged 25–40 who already use spreadsheets but want automation. Mobile-first, value-driven, skeptical of finance jargon.

Key message: "Spend less time tracking, more time living. BrightPath does the math for you."

Content Calendar — Week 1

Mon — Blog: "5 Budgeting Mistakes Quietly Costing You" + LinkedIn teaser
Tue — Email: launch announcement to existing list
Wed — Instagram carousel: "Spreadsheet vs. BrightPath"
Thu — Short-form video: 30-second feature demo
Fri — Newsletter: customer story + soft CTA

Blog Draft (excerpt)

Headline: 5 Budgeting Mistakes Quietly Costing You Every Month

Most people don't overspend on big purchases — they bleed money in small, untracked leaks. Here are five habits draining your budget without you noticing, and how to plug them in an afternoon...

Email Draft (excerpt)

Subject: Your money, finally on autopilot

Hi [First Name] — tracking every coffee and subscription by hand is exhausting. This spring, BrightPath does it for you. Here's what's new...

KPIs

Trial sign-ups from campaign sources
Email click-through rate vs. baseline
Cost per acquired trial across channels

;

Illustrative example — your result is generated from your own inputs.

Tools in this workflow: Marketing Strategy Generator Social Media Calendar Generator Blog Post Generator Newsletter Generator

Write the brief

Input the product, target persona, channel mix, and budget. The generator drafts a structured brief with goals, audience, key messages, and CTAs.

▶ Open tool: Marketing Strategy Generator

Build the calendar

Use the brief output as input. Generate a 30-day posting schedule across LinkedIn, X, Instagram, TikTok with hooks and themes.

▶ Open tool: Social Media Calendar Generator

Draft the cornerstone post

Take the campaign theme and write the long-form anchor piece. Other channels reference this hub.

▶ Open tool: Blog Post Generator

Build the email push

Convert the cornerstone into a 3-email drip — teaser → value → CTA — synced to the calendar.

▶ Open tool: Newsletter Generator

Marketers

Q4 holiday sales for ecommerce

30-day Q4 plan with day-by-day calendar, creative briefs, and budget allocation across channels.

5steps
$0.32est. cost
4m 30sest. time

See input + output preview

Workflow steps

Campaign Brief
Day-by-Day Calendar
Creative Briefs
Budget Allocation
KPI Dashboard

Input

Campaign Name: Q4 Holiday Sales 2026
Objective: Drive $1.2M in net revenue in 30 days
Budget: $80,000 paid media
Channels: Meta, Google Search, TikTok, email, organic
Audience: Existing buyers + 3 lookalike audiences
Duration Days: 30
Kpis: ROAS 4x, CAC < $35, AOV +12%

Output (excerpt)

## 30-DAY PLAN
**Week 1 (Nov 24–30): Pre-Black-Friday warmup**
  - Day 1–3: Email teaser + retargeting wave 1 to existing list
  - Day 4–5: TikTok creator drops (3 paid + 5 gifted)
  - Day 6–7: Black Friday email + Meta DPA full audience

## CREATIVE BRIEFS (4)
**Brief 1 — BF Hero Video (15s, 6s, 30s)**
Hook: 'Your cart from October. Now 35% off.'
Demo: cart-recovery animation showing line items dropping in price
…

## BUDGET ALLOCATION
| Channel | Budget | Expected ROAS |
|---------|--------|---------------|
| Meta retargeting | $28,000 | 6.5x |
| Google brand+nb | $18,000 | 5.8x |
| TikTok paid | $14,000 | 3.2x |
| Email | $4,000 | 9.0x |
| Influencer | $16,000 | 2.8x |

Small Business

Series A fundraise PR push

Founder-led 14-day press push: tier-1 list, outreach drafts, embargo brief, investor materials.

5steps
$0.30est. cost
4m 10sest. time

See input + output preview

Workflow steps

Campaign Brief
Day-by-Day Calendar
Creative Briefs
Budget Allocation
KPI Dashboard

Input

Campaign Name: Series A Announcement — Acme
Objective: Land coverage in 3 tier-1 outlets + 8 tier-2 + investor LinkedIn momentum
Budget: $0 paid + 1 PR firm retainer outside this scope
Channels: Tier-1 press, tier-2 press, founder LinkedIn, investor X
Audience: Tech press + future-customer-VPs + later-stage VCs
Duration Days: 14
Kpis: 3 tier-1 placements, 8 tier-2, +200% LinkedIn followers

Output (excerpt)

## 14-DAY PLAN
**Day -7 to -3: Embargo prep**
  - Build tier-1 list (15 names) with personalized angle each
  - Draft Forbes / TechCrunch / The Information pitch (each different)
  - Investor video testimonial: 30s from lead, 30s from existing customer

## PRESS LIST (Tier-1)
1. Connie Loizos — TechCrunch — angle: 'why this is a counter-trend round'
2. Cory Weinberg — The Information — angle: 'price discipline in 2026 series-As'
3. Alex Konrad — Forbes — angle: founder origin + traction
…

## OUTREACH DRAFT — TechCrunch
Subject: Embargo to 6/12 — Acme raises $14M Series A from Founders Fund (counter-trend in B2B)…

## INVESTOR MATERIALS
  - 1-pager (founder-written)
  - 12-slide deck (data-heavy)
  - 90s explainer video

Developers

Product Hunt launch

Solo or small-team founder gets a 14-day PH launch plan: assets, hunter, community engagement, post-launch follow-through.

5steps
$0.24est. cost
3m 40sest. time

See input + output preview

Workflow steps

Campaign Brief
Day-by-Day Calendar
Creative Briefs
Budget Allocation
KPI Dashboard

Input

Campaign Name: Product Hunt Launch — DevTool
Objective: Top 3 of the day on Product Hunt
Budget: $500 (assets + small ad boost)
Channels: Product Hunt, Twitter/X, Discord/IndieHackers, email list
Audience: Indie hackers, devs, early adopters
Duration Days: 14
Kpis: Top 3 PH, 500 upvotes, 1000 site visits launch day

Output (excerpt)

## 14-DAY PLAN
**Day -10 to -7: Asset & hunter prep**
  - Confirm hunter (preferred: someone with 3K+ followers + recent #1)
  - Record demo GIF (2 versions: 8s and 18s)
  - Build 'maker comments' draft (3 anticipated FAQs)

**Day -3 to 0: Soft launch**
  - Tease in 2 Discord communities + X thread
  - Email list warmup: 'launching soon, here's why'

**Launch Day (00:01 PT)**
  - Hunter posts. Maker comment within 15 min.
  - Discord/X push every 90 min until 11am PT
…

## REDDIT POST (r/SideProject)
Subject: Spent 11 months on this. Launched on PH today. Be brutal.

## COMMUNITY ENGAGEMENT TIMELINE
  - Hour 0: hunter post + maker comment
  - Hour 1: X thread + email blast
  - Hour 3: r/SideProject + IndieHackers post
  - Hour 6: Discord communities (5)
  - Hour 12: thank-you tweet quoting top voters

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Plan a Campaign

Campaign Brief — "BrightPath Spring Launch"

Content Calendar — Week 1

Blog Draft (excerpt)

Email Draft (excerpt)

KPIs

Write the brief

Build the calendar

Draft the cornerstone post

Build the email push

Example scenarios to try

Q4 holiday sales for ecommerce

Workflow steps

Input

Output (excerpt)

Series A fundraise PR push

Workflow steps

Input

Output (excerpt)

Product Hunt launch

Workflow steps

Input

Output (excerpt)

Ready to Get Started?

Try related prompts

More workflows for AI Tools for Marketers

Related tools

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