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Planifier une campagne

Du brief au calendrier multicanal en une session

📣 Outils d'IA pour les marketeurs

📋4 steps

⏱~25 min

✓Free to start

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What you'll get

Un brief de campagne, calendrier de contenu, brouillons spécifiques aux canaux (blog, email, social) et KPI à suivre.

See an example finished result

Campaign Brief — "BrightPath Spring Launch"

Objective: Drive sign-ups for BrightPath (a hypothetical budgeting app) ahead of its spring feature release, targeting a measurable lift in trial starts.

Audience: Budget-conscious professionals aged 25–40 who already use spreadsheets but want automation. Mobile-first, value-driven, skeptical of finance jargon.

Key message: "Spend less time tracking, more time living. BrightPath does the math for you."

Content Calendar — Week 1

Mon — Blog: "5 Budgeting Mistakes Quietly Costing You" + LinkedIn teaser
Tue — Email: launch announcement to existing list
Wed — Instagram carousel: "Spreadsheet vs. BrightPath"
Thu — Short-form video: 30-second feature demo
Fri — Newsletter: customer story + soft CTA

Blog Draft (excerpt)

Headline: 5 Budgeting Mistakes Quietly Costing You Every Month

Most people don't overspend on big purchases — they bleed money in small, untracked leaks. Here are five habits draining your budget without you noticing, and how to plug them in an afternoon...

Email Draft (excerpt)

Subject: Your money, finally on autopilot

Hi [First Name] — tracking every coffee and subscription by hand is exhausting. This spring, BrightPath does it for you. Here's what's new...

KPIs

Trial sign-ups from campaign sources
Email click-through rate vs. baseline
Cost per acquired trial across channels

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Illustrative example — your result is generated from your own inputs.

Tools in this workflow: Générateur de Stratégies Marketing Générateur de Calendrier de Médias Sociaux Générateur de Publications de Blog Générateur de Newsletters

Rédiger le brief

Saisissez le produit, la persona cible, le mix de canaux et le budget. Le générateur rédige un brief structuré avec objectifs, audience, messages clés et CTA.

▶ Open tool: Générateur de Stratégies Marketing