캠페인 계획

입력

Campaign Name

Q4 Holiday Sales 2026

Objective

Drive $1.2M in net revenue in 30 days

Budget

$80,000 paid media

Channels

Meta, Google Search, TikTok, email, organic

Audience

Existing buyers + 3 lookalike audiences

Duration Days

30

Kpis

ROAS 4x, CAC < $35, AOV +12%

출력 (발췌)

## 30-DAY PLAN
**Week 1 (Nov 24–30): Pre-Black-Friday warmup**
  - Day 1–3: Email teaser + retargeting wave 1 to existing list
  - Day 4–5: TikTok creator drops (3 paid + 5 gifted)
  - Day 6–7: Black Friday email + Meta DPA full audience

## CREATIVE BRIEFS (4)
**Brief 1 — BF Hero Video (15s, 6s, 30s)**
Hook: 'Your cart from October. Now 35% off.'
Demo: cart-recovery animation showing line items dropping in price
…

## BUDGET ALLOCATION
| Channel | Budget | Expected ROAS |
|---------|--------|---------------|
| Meta retargeting | $28,000 | 6.5x |
| Google brand+nb | $18,000 | 5.8x |
| TikTok paid | $14,000 | 3.2x |
| Email | $4,000 | 9.0x |
| Influencer | $16,000 | 2.8x |

입력

Campaign Name

Series A Announcement — Acme

Objective

Land coverage in 3 tier-1 outlets + 8 tier-2 + investor LinkedIn momentum

Budget

$0 paid + 1 PR firm retainer outside this scope

Channels

Tier-1 press, tier-2 press, founder LinkedIn, investor X

Audience

Tech press + future-customer-VPs + later-stage VCs

Duration Days

14

Kpis

3 tier-1 placements, 8 tier-2, +200% LinkedIn followers

출력 (발췌)

## 14-DAY PLAN
**Day -7 to -3: Embargo prep**
  - Build tier-1 list (15 names) with personalized angle each
  - Draft Forbes / TechCrunch / The Information pitch (each different)
  - Investor video testimonial: 30s from lead, 30s from existing customer

## PRESS LIST (Tier-1)
1. Connie Loizos — TechCrunch — angle: 'why this is a counter-trend round'
2. Cory Weinberg — The Information — angle: 'price discipline in 2026 series-As'
3. Alex Konrad — Forbes — angle: founder origin + traction
…

## OUTREACH DRAFT — TechCrunch
Subject: Embargo to 6/12 — Acme raises $14M Series A from Founders Fund (counter-trend in B2B)…

## INVESTOR MATERIALS
  - 1-pager (founder-written)
  - 12-slide deck (data-heavy)
  - 90s explainer video

입력

Campaign Name

Product Hunt Launch — DevTool

Objective

Top 3 of the day on Product Hunt

Budget

$500 (assets + small ad boost)

Channels

Product Hunt, Twitter/X, Discord/IndieHackers, email list

Audience

Indie hackers, devs, early adopters

Duration Days

14

Kpis

Top 3 PH, 500 upvotes, 1000 site visits launch day

출력 (발췌)

## 14-DAY PLAN
**Day -10 to -7: Asset & hunter prep**
  - Confirm hunter (preferred: someone with 3K+ followers + recent #1)
  - Record demo GIF (2 versions: 8s and 18s)
  - Build 'maker comments' draft (3 anticipated FAQs)

**Day -3 to 0: Soft launch**
  - Tease in 2 Discord communities + X thread
  - Email list warmup: 'launching soon, here's why'

**Launch Day (00:01 PT)**
  - Hunter posts. Maker comment within 15 min.
  - Discord/X push every 90 min until 11am PT
…

## REDDIT POST (r/SideProject)
Subject: Spent 11 months on this. Launched on PH today. Be brutal.

## COMMUNITY ENGAGEMENT TIMELINE
  - Hour 0: hunter post + maker comment
  - Hour 1: X thread + email blast
  - Hour 3: r/SideProject + IndieHackers post
  - Hour 6: Discord communities (5)
  - Hour 12: thank-you tweet quoting top voters