营销策略生成器

输入

业务描述

We're a 2-year-old B2B SaaS selling an AI meeting-notes tool for sales teams. ~$30K MRR, team of 8, currently relying on founder-led LinkedIn posts and a small Google Ads budget. We have a free tier but conversion to paid is low.

主要营销目标

潜在客户开发

每月预算范围

小型（$500-$2,000/月）

策略时间线

90 天（一个季度）

目标市场

Sales teams at B2B companies with 20-200 employees

输出（节选）

90-Day Lead Generation Strategy

Days 1-30 (Foundation): Sharpen the free-to-paid path first — a low conversion rate caps every channel's ROI. Add an in-product upgrade nudge after the 5th meeting recorded. Launch a comparison landing page targeting 'Gong alternative' style keywords.

Days 31-60 (Channels): Double down on LinkedIn — turn the founder's best posts into a documented content engine, 3x/week. Reallocate Google Ads to high-intent bottom-funnel terms only.

Days 61-90 (Scale)...

输入

业务描述

A bootstrapped DTC brand selling refillable, eco-friendly home cleaning products. We just launched, ~$3K/month in sales, founder + 1 part-timer. Almost no marketing budget. Strong product reviews from early customers.

主要营销目标

品牌知名度

每月预算范围

自筹资金（$0-$500/月）

策略时间线

60 天（活动期）

目标市场

Eco-conscious millennials and Gen Z in the US

输出（节选）

60-Day Bootstrap Awareness Strategy

Your biggest free asset is those strong reviews — lead with social proof, not ad spend.

Weeks 1-2: Launch a UGC engine. Send free refills to 15 micro-creators (1K-15K followers) in the zero-waste niche in exchange for honest Reels.

Weeks 3-4: Repurpose every creator clip into your own TikTok and Instagram, 1 post/day. Lean into the 'plastic you avoided' angle — it's shareable.

Weeks 5-8: Pitch 5 sustainability newsletters and start a referral loop...

输入

业务描述

I'm a solo course creator with an online writing academy. ~$120K/year revenue from a flagship course and a $39/month membership community. The course sells well but membership churn is high after month 2.

主要营销目标

客户留存 / 忠诚度

每月预算范围

中等（$2,000-$10,000/月）

策略时间线

180 天（半年）

目标市场

Aspiring fiction and nonfiction writers, mostly hobbyists

输出（节选）

180-Day Retention Strategy

The churn cliff at month 2 signals an onboarding-value gap, not a price problem.

Month 1-2: Build a structured 60-day member journey — weekly writing prompts, a 'first chapter' milestone, and a public win celebration. Early wins predict retention.

Month 3-4: Add live monthly critique sessions and an accountability cohort so members form relationships (the real lock-in).

Month 5-6: Introduce tiered status and an annual plan to reset the churn clock...