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입력

Brand Product

A self-cleaning, insulated water bottle made from recycled ocean plastic. Keeps drinks cold 24h, uses UV-C to kill bacteria, and each bottle funds removal of one pound of ocean waste.

Campaign Objective

launch awareness for a new product

Target Audience

eco-conscious millennials and Gen Z, 22-38, active and urban

Channels

multi-channel

Budget Level

medium

출력 (발췌)

BIG IDEA: 'Drink, and the ocean drinks back.' Each bottle's serial number links to a live map of the exact stretch of coastline it cleaned. SOCIAL: UGC challenge #MyPoundBack with creators showing their cleanup map. OOH: transit posters that look like trash until you scan them — AR reveals a clean beach. EMAIL: onboarding sequence framing the buyer as 'cleanup crew #X.' KPI focus: scans, hashtag reach, and trial-to-repeat purchase.

입력

Brand Product

A family-owned neighborhood bakery known for sourdough and cinnamon rolls, now adding a weekend brunch menu. Warm, no-frills, community-first.

Campaign Objective

drive weekend foot traffic to the new brunch

Target Audience

local families and weekend regulars within 3 miles

Channels

social

Budget Level

low

출력 (발췌)

BIG IDEA: 'The line is the review.' Lean into the weekend queue as social proof. CONTENT: short phone-shot reels of the 6 a.m. dough rise and the first tray out, posted Friday night. TACTIC: a 'bring a neighbor, free coffee' Saturday offer shared only on Stories. GEO: boost one post to a 3-mile radius for $20/weekend. UGC: a chalkboard 'Brunch Regulars' wall and a simple hashtag. Goal: turn loyal locals into weekend evangelists at near-zero cost.

입력

Brand Product

A 90-year-old Swiss watchmaker repositioning from 'your grandfather's watch' to a modern luxury heirloom for a new generation.

Campaign Objective

rebrand and shift perception to younger luxury buyers

Target Audience

affluent professionals 30-45 who value craft and legacy

Channels

tv

Budget Level

premium

출력 (발췌)

BIG IDEA: 'Time you'll hand down.' A cinematic TV anthem follows a single watch across three generations — passed at a graduation, a wedding, a quiet hospital room — without aging a scratch. TONE: restrained, score-led, almost no dialogue. EXTENSIONS: a 'register your heirloom' microsite, gallery-style cinema spots, and a partnership with a furniture-restoration artisan series. Perception shift measured via brand-lift study among 30-45 luxury intenders.