مخطط حملات الإعلانات على وسائل التواصل الاجتماعي

الإدخال

Product Info

SaaS project management tool for remote teams. $29/month per user. Key features: time tracking, Kanban boards, AI task prioritization. Free 14-day trial, no card required. Target: small to mid-size tech companies.

Campaign Objective

Generate 500 free trial signups in 30 days

Target Audience

Tech startup founders and project managers aged 28-45

Budget

$5,000/month

Platforms

Facebook, Instagram, LinkedIn

Duration

1month

الإخراج (مقتطف)

Budget split: 50% LinkedIn (intent-rich, higher CPL but better fit), 35% Meta retargeting + lookalikes, 15% prospecting tests. Target CPL at $10 to hit 500 signups within $5k. Funnel: TOFU pain-point video ('Your team is drowning in status updates') -> retarget with the 14-day no-card offer -> retarget non-converters with a social-proof carousel. Run 3 creative angles per stage, kill anything above $14 CPL after 3 days. Week-1 KPI: 120 signups and CTR above 1.2%.

الإدخال

Product Info

Artisan sourdough bakery opening a second location in Austin. Signature loaves, pastries, and a weekend brunch menu. Average order $18. Loyalty app with a free-loaf reward.

Campaign Objective

Drive 1,000 store visits and 300 app signups in the first month

Target Audience

Food lovers and brunch-goers within 8 miles of the new location, aged 25-50

Budget

$1,500/month

Platforms

Instagram, Facebook

Duration

2weeks

الإخراج (مقتطف)

Hyper-local Meta campaign, 8-mile radius geofence around the new shop. 70% reach/awareness with mouth-watering Reels of the bake; 30% conversion ads pushing 'Show this ad for a free pastry' to drive footfall and app installs. Daily budget $107. Lean into weekend dayparting (Thu-Sun, 6am-11am) when brunch intent peaks. Track store visits via Meta's offline conversions and a unique promo code at the register. Target: under $1.50 per store visit.

الإدخال

Product Info

Online course teaching freelance copywriters how to land $5k+ clients. Price $397, with a 30-day money-back guarantee. Includes templates, a private community, and live coaching calls.

Campaign Objective

Sell 80 course seats during a 3-month launch window

Target Audience

Aspiring and early-stage freelance copywriters aged 22-40

Budget

$3,000/month

Platforms

Instagram, YouTube, Facebook

Duration

3months

الإخراج (مقتطف)

Three-month evergreen webinar funnel. Month 1: cold prospecting with a free 'client-landing email template' lead magnet to build a warm pool. Months 2-3: retarget registrants with testimonial and objection-handling ads driving to the $397 offer. Budget tilt 60% Meta, 40% YouTube in-stream for credibility. Need ~3,200 leads at a 2.5% sale rate to hit 80 seats. Watch cost-per-lead under $4 and cost-per-sale under $112 to stay profitable.