Bir PM aracı için deneme kaydı kampanyası
Pazarlamacılar, hedef odaklı bir kampanyayı hemen başlatabilmek için somut CPL hedefleriyle bütçe ayrılmış, huni aşamalı bir plan elde eder.
Girdi ve çıktı önizlemesini gör
Girdi
- Product Info
- SaaS project management tool for remote teams. $29/month per user. Key features: time tracking, Kanban boards, AI task prioritization. Free 14-day trial, no card required. Target: small to mid-size tech companies.
- Campaign Objective
- Generate 500 free trial signups in 30 days
- Target Audience
- Tech startup founders and project managers aged 28-45
- Budget
- $5,000/month
- Platforms
- Facebook, Instagram, LinkedIn
- Duration
- 1month
Çıktı (alıntı)
Budget split: 50% LinkedIn (intent-rich, higher CPL but better fit), 35% Meta retargeting + lookalikes, 15% prospecting tests. Target CPL at $10 to hit 500 signups within $5k. Funnel: TOFU pain-point video ('Your team is drowning in status updates') -> retarget with the 14-day no-card offer -> retarget non-converters with a social-proof carousel. Run 3 creative angles per stage, kill anything above $14 CPL after 3 days. Week-1 KPI: 120 signups and CTR above 1.2%.