एक PM टूल के लिए ट्रायल-साइनअप पुश
मार्केटर्स को ठोस CPL लक्ष्यों के साथ एक बजट-आवंटित, फ़नल-चरणबद्ध योजना मिलती है ताकि वे तुरंत एक लक्ष्य-संचालित कैंपेन लॉन्च कर सकें।
इनपुट और आउटपुट का पूर्वावलोकन देखें
इनपुट
- Product Info
- SaaS project management tool for remote teams. $29/month per user. Key features: time tracking, Kanban boards, AI task prioritization. Free 14-day trial, no card required. Target: small to mid-size tech companies.
- Campaign Objective
- Generate 500 free trial signups in 30 days
- Target Audience
- Tech startup founders and project managers aged 28-45
- Budget
- $5,000/month
- Platforms
- Facebook, Instagram, LinkedIn
- Duration
- 1month
आउटपुट (अंश)
Budget split: 50% LinkedIn (intent-rich, higher CPL but better fit), 35% Meta retargeting + lookalikes, 15% prospecting tests. Target CPL at $10 to hit 500 signups within $5k. Funnel: TOFU pain-point video ('Your team is drowning in status updates') -> retarget with the 14-day no-card offer -> retarget non-converters with a social-proof carousel. Run 3 creative angles per stage, kill anything above $14 CPL after 3 days. Week-1 KPI: 120 signups and CTR above 1.2%.