SaaS 스타트업을 위한 3년 전망
창업자는 핵심 레버가 강조된 현실적인 3년 매출 모델을 얻어 계획과 투자자 대화에 활용합니다.
입력 및 출력 미리보기
입력
- Business Description
- A B2B SaaS analytics tool. Currently $8K MRR with 90 customers, average $89/month. Sales-led with some self-serve. Main costs are two engineers, hosting, and paid acquisition. Churn around 3% monthly.
- Revenue Model
- subscription
- Current Revenue
- $8K MRR
- Projection Period
- 3-year
- Growth Assumption
- moderate
출력 (발췌)
Starting from $8K MRR ($96K ARR), moderate assumptions: net new MRR growing 8% MoM tapering to 4% by Year 3, with 3% monthly churn factored in. Year 1 exit: ~$22K MRR ($264K ARR). Year 2: ~$48K MRR. Year 3: ~$85K MRR (~$1.0M ARR). Gross margin ~80%. Key drivers: keep CAC payback under 12 months and reduce churn to 2% to add ~$140K ARR by Year 3. Biggest risk: churn compounding against new sales — a 1-point churn improvement matters more than 10% more leads.