3-year projection for a SaaS startup
Founders get a realistic three-year revenue model with the key levers highlighted, useful for planning and investor conversations.
Zobacz podgląd danych wejściowych i wyjściowych
Dane wejściowe
- Business Description
- A B2B SaaS analytics tool. Currently $8K MRR with 90 customers, average $89/month. Sales-led with some self-serve. Main costs are two engineers, hosting, and paid acquisition. Churn around 3% monthly.
- Revenue Model
- subscription
- Current Revenue
- $8K MRR
- Projection Period
- 3-year
- Growth Assumption
- moderate
Wynik (fragment)
Starting from $8K MRR ($96K ARR), moderate assumptions: net new MRR growing 8% MoM tapering to 4% by Year 3, with 3% monthly churn factored in. Year 1 exit: ~$22K MRR ($264K ARR). Year 2: ~$48K MRR. Year 3: ~$85K MRR (~$1.0M ARR). Gross margin ~80%. Key drivers: keep CAC payback under 12 months and reduce churn to 2% to add ~$140K ARR by Year 3. Biggest risk: churn compounding against new sales — a 1-point churn improvement matters more than 10% more leads.