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입력

사업 배경

E-commerce store selling custom phone cases. 2 years in business, 15% YoY growth. Competing with Amazon sellers and print-on-demand shops.

총 매출

250000

비용 내역

COGS: $110K, Salaries: $65K, Marketing: $25K, Rent: $12K, Other: $8K

주요 마진 유형

순 마진 (모든 비용 후 최종 결과)

업종 / 벤치마크 (선택)

E-commerce ~25-50% gross, 5-10% net

출력 (발췌)

Margin Analysis — Revenue $250,000. Gross profit = $250K − $110K COGS = $140,000 → Gross margin 56% (above the 25–50% e-commerce benchmark — strong). Operating expenses $110K (salaries $65K, marketing $25K, rent $12K, other $8K). Net profit = $30,000 → Net margin 12% (above the 5–10% benchmark). Insight: healthy gross margin gives room to scale; marketing at 10% of revenue is efficient. Biggest lever to lift net margin further is COGS negotiation at volume.

입력

사업 배경

Bootstrapped B2B SaaS, one product, served on AWS. Want to confirm our gross margin is healthy enough to attract investors.

총 매출

480000

비용 내역

Hosting/AWS: $58K, Support staff: $42K, Payment processing: $14K

주요 마진 유형

총 마진 (수익에서 COGS를 뺀 값)

업종 / 벤치마크 (선택)

SaaS average ~75-85% gross margin

출력 (발췌)

Gross Margin Analysis — Revenue $480,000. Cost of revenue (hosting $58K + support $42K + payment processing $14K) = $114,000. Gross profit = $366,000 → Gross margin 76.25%. This sits right in the healthy SaaS range (75–85%) investors expect. Note: AWS is your largest COGS line (12% of revenue) — reserved instances or committed-use discounts could push gross margin toward 80%+ and strengthen your fundraising story.

입력

사업 배경

Freelance video editor. Want to understand the contribution margin per project after the direct costs of each job (software rendering, stock assets, subcontracted motion graphics).

총 매출

12000

비용 내역

Stock footage/music: $900, Subcontracted motion graphics: $2,400, Render/cloud: $300

주요 마진 유형

기여 마진 (단위/제품당)

업종 / 벤치마크 (선택)

출력 (발췌)

Contribution Margin — Project revenue $12,000. Variable/direct costs: stock footage & music $900, subcontracted motion graphics $2,400, render/cloud $300 = $3,600. Contribution = $8,400 → Contribution margin 70%. Each project leaves 70 cents on the dollar to cover your time and fixed costs. Insight: subcontracting is your biggest variable cost (20% of revenue); bringing simple motion graphics in-house would lift contribution margin toward 90%.