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Meeting Notes

Discussed Q1 results: blog traffic up 30%, paid CAC rose to $84. Decided to shift 20% of paid budget to content. Sarah to redesign landing page by Feb 14. Mike flagged tracking issues with the new attribution tool. John wants a webinar series launched in March. Concern about email open rates dropping to 18%.

Meeting Title

Q1 Marketing Strategy Review

Attendees

John (Marketing Lead), Sarah (Design), Mike (Engineering)

Format

action-focused

Saída (trecho)

Action items:
- Sarah: Redesign landing page — due Feb 14.
- Mike: Resolve attribution-tool tracking issues — owner, no date set (flag for follow-up).
- John: Scope and launch March webinar series.
- Team: Diagnose email open-rate drop (currently 18%).

Decisions: Shift 20% of paid budget to content (CAC rose to $84). Key wins: blog traffic +30% in Q1. Open risk: attribution tracking unreliable until Mike's fix lands.

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Meeting Notes

Sprint goal: ship checkout v2. Committed to 34 points. Priya takes the payment integration, Tom handles the cart refactor. Deferred the analytics dashboard to next sprint. Blocker: waiting on Stripe sandbox keys from ops. QA wants a staging freeze on the 19th. Agreed to daily standup at 9:30.

Meeting Title

Sprint 22 Planning

Attendees

Priya (Backend), Tom (Frontend), Lena (QA)

Format

slack

Saída (trecho)

:dart: *Sprint 22 Planning recap*
Goal: ship checkout v2 | Committed: 34 pts

*Owners*
• Priya — payment integration
• Tom — cart refactor
• Lena (QA) — staging freeze on the 19th

*Deferred:* analytics dashboard -> Sprint 23
:warning: *Blocker:* waiting on Stripe sandbox keys from ops
:alarm_clock: Standup moved to 9:30 daily
React :white_check_mark: when you've reviewed your tasks.

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Meeting Notes

Reviewed monthly P&L: revenue $142k (+11% MoM), burn $90k, runway 14 months. New enterprise client signed worth $30k ARR. Hiring two engineers in Q2. Churn ticked up to 4%. Considering a price increase. Need to decide on the Series A timing by July.

Meeting Title

June Leadership Meeting

Attendees

CEO, CFO, Head of Sales

Format

executive

Saída (trecho)

Executive summary — June:
Revenue reached $142k (+11% MoM) with $90k burn and 14 months of runway. A new enterprise client added $30k ARR. Churn rose to 4%, prompting discussion of a price increase. Two Q2 engineering hires approved. Key open decision: Series A timing, to be finalized by July. Overall trajectory is positive, with churn and fundraising timing as the two items requiring leadership attention next month.