Growth KPIs for a B2B SaaS
Marketing leaders get a focused weekly dashboard with the right leading indicators instead of vanity-metric overload.
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Entrada
- Business Type
- B2B SaaS for HR teams
- Department
- marketing
- Kpi Focus
- growth
- Reporting Frequency
- weekly
Salida (extracto)
Weekly marketing growth dashboard: 1) MQLs generated (target +10% WoW). 2) Cost per MQL. 3) Website-to-trial conversion rate. 4) Trial signups by channel. 5) Demo bookings. 6) Pipeline contribution ($). 7) Organic vs. paid traffic split. 8) Top-of-funnel CTR by campaign. Leading indicator to watch: trial-signup velocity, since it predicts revenue 4-6 weeks out. Set a red flag if cost per MQL rises two weeks in a row, which usually signals creative fatigue.