KPI Gösterge Tablosu Üretici

Girdi

Business Type

B2B SaaS for HR teams

Department

marketing

Kpi Focus

growth

Reporting Frequency

weekly

Çıktı (alıntı)

Weekly marketing growth dashboard: 1) MQLs generated (target +10% WoW). 2) Cost per MQL. 3) Website-to-trial conversion rate. 4) Trial signups by channel. 5) Demo bookings. 6) Pipeline contribution ($). 7) Organic vs. paid traffic split. 8) Top-of-funnel CTR by campaign. Leading indicator to watch: trial-signup velocity, since it predicts revenue 4-6 weeks out. Set a red flag if cost per MQL rises two weeks in a row, which usually signals creative fatigue.

Girdi

Business Type

e-commerce store

Department

support

Kpi Focus

quality

Reporting Frequency

monthly

Çıktı (alıntı)

Monthly support-quality dashboard: 1) CSAT score (target 90%+). 2) First-response time. 3) First-contact resolution rate. 4) Average handle time. 5) Ticket reopen rate. 6) Net Promoter Score. 7) Escalation rate. 8) Top 5 contact reasons (to fix root causes). Quality north star: first-contact resolution, the metric most correlated with CSAT and repeat purchases. Action trigger: if reopen rate exceeds 8%, audit macros and agent training before it erodes satisfaction.

Girdi

Business Type

subscription fitness app

Department

finance

Kpi Focus

financial

Reporting Frequency

monthly

Çıktı (alıntı)

Monthly financial dashboard: 1) MRR and net new MRR. 2) Gross margin. 3) Cash burn and runway (months). 4) CAC and CAC payback period. 5) LTV:CAC ratio (target 3:1+). 6) Net revenue retention. 7) Churn (revenue and logo). 8) Operating expenses by category. Board-level north star: net revenue retention above 100%, which signals the business can grow even without new customers. Alert: runway under 9 months should trigger a fundraising or cost-cut conversation immediately.