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Business Info

E-commerce store selling custom phone cases. 2 years in business, 15% YoY growth. Competing with Amazon sellers and print-on-demand shops.

Revenue

250000

Costs

COGS: $110K, Salaries: $65K, Marketing: $25K, Rent: $12K, Other: $8K

Margin Type

net

Industry Benchmark

E-commerce ~25-50% gross, 5-10% net

Uitvoer (fragment)

Margin Analysis — Revenue $250,000. Gross profit = $250K − $110K COGS = $140,000 → Gross margin 56% (above the 25–50% e-commerce benchmark — strong). Operating expenses $110K (salaries $65K, marketing $25K, rent $12K, other $8K). Net profit = $30,000 → Net margin 12% (above the 5–10% benchmark). Insight: healthy gross margin gives room to scale; marketing at 10% of revenue is efficient. Biggest lever to lift net margin further is COGS negotiation at volume.

Invoer

Business Info

Bootstrapped B2B SaaS, one product, served on AWS. Want to confirm our gross margin is healthy enough to attract investors.

Revenue

480000

Costs

Hosting/AWS: $58K, Support staff: $42K, Payment processing: $14K

Margin Type

gross

Industry Benchmark

SaaS average ~75-85% gross margin

Uitvoer (fragment)

Gross Margin Analysis — Revenue $480,000. Cost of revenue (hosting $58K + support $42K + payment processing $14K) = $114,000. Gross profit = $366,000 → Gross margin 76.25%. This sits right in the healthy SaaS range (75–85%) investors expect. Note: AWS is your largest COGS line (12% of revenue) — reserved instances or committed-use discounts could push gross margin toward 80%+ and strengthen your fundraising story.

Invoer

Business Info

Freelance video editor. Want to understand the contribution margin per project after the direct costs of each job (software rendering, stock assets, subcontracted motion graphics).

Revenue

12000

Costs

Stock footage/music: $900, Subcontracted motion graphics: $2,400, Render/cloud: $300

Margin Type

contribution

Industry Benchmark

Uitvoer (fragment)

Contribution Margin — Project revenue $12,000. Variable/direct costs: stock footage & music $900, subcontracted motion graphics $2,400, render/cloud $300 = $3,600. Contribution = $8,400 → Contribution margin 70%. Each project leaves 70 cents on the dollar to cover your time and fixed costs. Insight: subcontracting is your biggest variable cost (20% of revenue); bringing simple motion graphics in-house would lift contribution margin toward 90%.