小型企业
Strategy memo for a stalled SaaS
Outside-in strategy memo for stalled SaaS without hiring a consultant
查看输入和输出预览
输入
- Company Stage
- post-PMF, growth stalled at 15% YoY
- Constraints
- no new fundraise, 6 months of runway
- Goal
- double net new revenue in 12 months
输出（节选）
**Diagnosis:** You don't have a growth problem -- you have a packaging problem. Activation is 41% (healthy) but ARPU is flat because every new logo lands on the same legacy plan. **Three moves:** (1) Repackage into three tiers with usage-based add-ons (90-day project, lifts ARPU 30-50%). (2) Kill the free-forever trial, replace with a 14-day no-credit-card trial (cuts support load, sharpens intent). (3) Wedge into one adjacent ICP (RevOps teams at 50-200 person SaaS) with two co-marketing partners. **Sequence:** packaging first, trial second, ICP wedge in Q3.
